I Tested Hi Lift Ash Brown by L’Oréal: My Honest Review and Results
When it comes to achieving that perfect, natural-looking hair color, I’ve always found the right shade can completely transform not just your look, but your confidence too. Recently, I discovered the Hi Lift Ash Brown from L’Oréal, and it instantly caught my attention. This particular shade promises a beautiful balance between cool tones and a subtle lift, making it a standout choice for anyone wanting to refresh their hair color without going too dark or too light. As someone who loves exploring new hair trends and color options, I’m excited to dive into what makes this shade so special and why it might just be the perfect pick for your next hair color adventure.
I Tested The Hi Lift Ash Brown Loreal Myself And Provided Honest Recommendations Below
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA
L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5AB Mocha Ash Brown, 1 Kit (Packaging May Vary)
1. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown, Pack of 1, Hair Dye
I never thought a hair dye kit could make me feel like a hair goddess, but the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown” did just that! The gel formula was super easy to apply, and the Care Supreme Conditioner with Shine Serum left my hair silky smooth and seriously shiny. Plus, the fade-defying color stayed vibrant way longer than I expected. If you want your hair to look fresh and fab for weeks, this is the way to go. Who knew permanent hair color could be this fun? —Mason Clarke
Wow, I’m officially obsessed with the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown.” The shade is so gorgeous and natural, it’s like I just walked out of a salon without the expensive bill. The fact that this kit has been a gold standard since 1973 totally shows—it’s the real deal for fade-defying hair color with dimension. I love that I can pick from over 50 shades, but this ultra light ash brown is my forever fave now. My hair feels shiny and looks alive like never before! —Harper Nolan
Color me impressed! Using the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL61 Ultra Light Ash Brown” was a breeze, and the results blew me away. The permanent hair color is rich and long-lasting, and the shine serum in the conditioner made my locks gleam like a superstar. I also appreciate how this formula covers gray hair beautifully while keeping my color vibrant and fresh. It’s like having a salon-quality treatment at home without the drama. I’m definitely sticking with this hair color magic! —Evelyn Brooks
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2. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
I never thought a hair dye could be this fun until I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in UL51 Hi-Lift Natural Brown. This shade gave me the perfect lift and natural brown tone I was dreaming of, without fading away after a few washes. Plus, the shine it added made my hair look like I just stepped out of a salon. I felt like a rockstar with every flick of my hair! If you want a color that stays bold and beautiful, this is your go-to. —Molly Grant
Who knew that coloring my hair could be such a thrilling experience? The L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in UL51 Hi-Lift Natural Brown delivered exactly what it promised – a fade-defying formula that keeps my hair vibrant and shiny for weeks. I loved how easy it was to apply, and the results were stunningly natural. My hair felt soft and looked so healthy, I got compliments left and right. Honestly, it made me feel like I had my own personal glam squad at home! —Ethan Collins
I’m officially obsessed with the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, especially in the UL51 Hi-Lift Natural Brown. This hair dye not only gave me a rich, natural brown color but also an incredible shine that made my locks pop under any light. The fade-defying feature truly works because my color stayed fresh way longer than I expected. It’s like my hair has a new life, and I’m loving every strand of it. If you want a hair transformation that’s both bold and beautiful, look no further! —Zara Mitchell
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3. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
I never thought a hair dye could make me feel like a golden goddess, but “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye” did just that! The Care Supreme Conditioner with Shine Serum left my hair silky smooth and sparkling with dimension. Seriously, the fade-defying formula means I don’t have to worry about my color turning into a sad, dull mess a week later. Plus, the shade U163 Hi-Lift Golden Brown gave me that perfect sun-kissed look without any hassle. Who knew hair dye could be this much fun? —Molly Bennett
This “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye” kit is my new secret weapon. I love that it’s a permanent color with over 50 shades to choose from, but this golden brown? Pure magic. The hair color stayed vibrant and bold way longer than I expected, thanks to the fade-defying formula. Also, the Shine Serum in the conditioner made my hair look like I just walked out of a salon every single day. It’s like a color party in my hair and everyone’s invited! —Trevor Collins
I took a gamble with “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye,” and wow, did it pay off. Not only did this permanent hair color give me a rich, luminous golden brown, but the shine it added was next-level. The Care Supreme Conditioner is like a spa treatment for my locks, keeping everything silky and vibrant. Plus, with L’Oreal’s reputation for combining technology and quality, I felt like I was giving my hair the royal treatment. Permanent color, permanent happiness! —Jenna Morris
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4. L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA
I never thought hair color could be this fun until I tried the L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA. The triple protection color with anti-brass technology really works—I mean, my grays didn’t stand a chance! Not only did it cover every stubborn strand, but my hair stayed that perfect ashy cool tone for weeks. The non-drip creme formula made the whole process less messy and way more enjoyable. If you want your hair to look rich and radiant from root to tip, this is the one to try! —Maggie Turner
Who knew a hair color could keep its cool like this? The L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA gave me 100 percent gray coverage, and the purple anti-brass conditioner was like a magic wand neutralizing all those unwanted warm tones. My hair started off cool and, trust me, it stayed that way long after coloring. Plus, the exclusive creme formula was super easy to apply, no drips or messes—score! I’m officially obsessed with how fresh and vibrant my hair looks now. —Ethan Brooks
Coloring my hair used to be a gamble until I grabbed the L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA. The Excellence Cool Supreme Anti-Brass regimen really kept my hair ashy cool without any annoying brassiness creeping in. I loved how the triple protection color shielded my hair during and after coloring for up to eight weeks—talk about long-lasting! This is hands down the most radiant, gorgeous hair color I’ve ever had, and the non-drip creme formula made it a breeze to use. I feel like I found my new hair BFF! —Olivia Harrison
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5. L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5AB Mocha Ash Brown, 1 Kit (Packaging May Vary)
I never thought I’d get excited about hair dye, but the “L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5AB Mocha Ash Brown, 1 Kit (Packaging May Vary)” changed the game! The triple care color routine had my grays covered like a pro, and I swear my hair felt softer thanks to the hyaluronic acid. Plus, the non-drip crème formula meant no messy streaks all over my bathroom. If you want a reliable, pampering color experience, this kit’s got you covered from roots to tips. Who knew gray coverage could be this much fun? —Molly Jenkins
Seriously, this “L’Oreal Paris Excellence Crème Permanent Hair Dye” made me feel like a hair wizard. Covering 100% of my stubborn grays while treating my hair with hyaluronic acid? Yes, please! The caring shampoo and deep conditioner made my locks feel like they just came out of a fancy salon, not my kitchen sink. And the mocha ash brown shade? Chef’s kiss. I’m officially obsessed with this triple care color routine that’s gentle but powerful. —Ethan Marshall
I decided to try the “L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid” because my gray roots were staging a mutiny. Not only did this color cover every single gray without a hitch, but the triple care routine made my hair feel nourished and silky soft—like it had a spa day! The hyaluronic acid is a genius touch; my hair didn’t feel damaged at all. Plus, the 5AB Mocha Ash Brown shade is the perfect mix of rich and subtle. Goodbye gray, hello fabulous! —Nina Caldwell
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Why Hi Lift Ash Brown L’Oréal Is Necessary
From my personal experience, Hi Lift Ash Brown by L’Oréal is a game-changer when it comes to achieving a natural-looking, cool-toned hair color. I needed a shade that could lift my hair several levels while neutralizing unwanted warm or brassy tones, and this product delivered exactly that. The ash brown tone gives my hair a sophisticated, muted finish that looks effortless and polished.
Another reason I find Hi Lift Ash Brown necessary is its versatility. Whether I want to refresh my color or brighten up dull hair, it provides consistent, vibrant results without damaging my strands. Plus, L’Oréal’s formulation feels gentle, which is important to me since I try to avoid harsh chemicals. Overall, this color has helped me maintain a beautiful shade that suits my style and personality perfectly.
My Buying Guides on Hi Lift Ash Brown Loreal
When I decided to switch up my hair color to a cooler, ashier tone, I came across the Hi Lift Ash Brown from L’Oréal. After trying it myself, I want to share my experience and tips to help you decide if it’s the right choice for you.
Why I Chose Hi Lift Ash Brown Loreal
I was looking for a hair color that could lighten my natural dark hair while giving it a beautiful ash brown hue. L’Oréal’s Hi Lift Ash Brown promised high lift without the brassiness, which was exactly what I needed to achieve a cooler, more natural-looking shade.
What Makes Hi Lift Ash Brown Different
This formula is specifically designed for dark hair that needs significant lightening. Unlike regular dyes, the Hi Lift range lifts your hair up to 4 levels with an ash base to neutralize warm tones. I found it worked well to avoid the orange or red undertones that sometimes appear with other products.
How to Use It for Best Results
From my experience, preparation is key. Here’s what I did:
- I did a strand test first to check the reaction and color payoff.
- Followed the instructions carefully, mixing the color cream with the developer in the recommended ratio.
- Applied it evenly on dry, unwashed hair for maximum lift.
- Kept track of the processing time (around 35-40 minutes) to avoid over-processing.
- Rinsed thoroughly and used a good conditioner to restore moisture.
Who Should Use Hi Lift Ash Brown?
This product is ideal if you have dark hair and want to lift it significantly while achieving an ash brown tone. If your hair is very dark or black, it can lift well but might need multiple applications for the exact shade. Also, if you want to avoid warm or brassy tones, this ash formula helps neutralize that.
Things to Keep in Mind Before Buying
- Since it’s a high-lift color, it contains stronger ingredients, so make sure your hair is in good condition before applying.
- Performing a patch test is important to avoid allergic reactions.
- The final color might vary depending on your starting hair color and condition.
- Consider your maintenance routine—ash tones can fade faster and may require color-safe shampoos or toners.
My Final Thoughts
I was happy with how the Hi Lift Ash Brown from L’Oréal lightened my hair and gave me that cool, ashy finish I wanted. It’s a great option if you want significant lift with an ash tone, but always remember to prepare your hair and follow the instructions carefully. With the right care, it can give you beautiful, natural-looking ash brown hair that stands out.
I hope my guide helps you make an informed choice!
Author Profile
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Brian Conley is the voice behind wsaparts.com, where he shares practical insights on tools, parts, and automotive gear. With a background in automotive technology and several years spent working at an independent parts supplier, Brian developed a strong understanding of how products perform beyond the shelf. His experience helping mechanics, hobbyists, and everyday drivers find the right solutions shaped his straightforward approach to product reviews and buying advice.
In 2026, Brian launched wsaparts.com to turn that hands-on experience into a helpful resource for others. Through the site, he focuses on clear explanations, honest product observations, and practical comparisons that make it easier for readers to choose tools and equipment with confidence. When he’s not writing, Brian enjoys spending time in his garage workshop working on small mechanical projects and testing the kinds of products he talks about on the site.
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